HAXLR8R helped us find new focus. The program got us to move faster and expand quickly into international markets. We knew that going to China and exploring manufacturers would be a vital part of our business, so the unique opportunity to have a foothold there was great. When we first went to China to learn how to apply the lean startup methodology to our process, we had one idea that totally shifted over time. It was an exciting time for us that changed our business for the better.